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Danish homewares brand, Søstrene Grene, opening 25th August in Kingston upon Thames!

Danish homewares brand, Søstrene Grene is coming to Kingston introducing ‘hygge’ and slow living to historic market town's visitors.

A modern Nordic-style dining room with a set table.

Danish homewares store, Søstrene Grene, is set to open in Kingston upon Thames, later this summer. Located on Thames Street, just off the Ancient Market Place, the official opening date is set to be announced very soon.

The brand’s signature labyrinth store layout and Scandinavian inspired aesthetics will be making its way to Kingston as part of its continued expansion into the south of England.

The latest store will offer minimalistic, Nordic inspired designs in a wide variety of homewares, soft furnishings, kitchen products, furniture, gifts, hobby crafts, seasonal decorations and children’s toys including “mini home” products.

The ever-expanding retail chain sets out to enrich everyday life by inspiring the Danish notion of ‘hygge’ – a special state of contentment, warmth and belonging that comes from seeking comfort and gratitude in present moments.

Mikkel Grene, CEO and co-owner of Søstrene Grene, comments: “We are very excited to be opening our second London store in the Royal Borough of Kingston upon Thames and we look forward to introducing ‘hygge’ and slow living to the residents of this historic market town.”

UK Joint Venture Partners, Norma Jacob and Richard Power, who run Søstrene Grene stores across Northern Ireland, Southern England and Scotland, are also
looking forward to their next opening.

Norma Jacob comments: “This is a very exciting time for Søstrene Grene and we can’t wait to open in Kingston. We think the store will be a great addition to the scenic town and will be in great company amongst a whole host of other retailers.”

Richard Power adds: “Kingston will mark the second London store opening for Søstrene Grene this year, amongst many more planned across the south of
England. We couldn’t be happier to be launching in the Southwest of the city and continuing to introduce the store’s unique shopping experiences across the UK.”

Shareena Merzi, Director of Communications and Corporate Development at Kingston First, the town’s Business Improvement District, comments: “We’re over the moon to welcome Søstrene Grene as the latest brand to open a store in our vibrant market town and look forward to seeing Kingston shoppers embrace the brand’s cozy and minimalist Nordic-inspired offering.”